The casino that is currently located in Metro Vancouver, the boulevard Casino, will be re-branded as the first Hard Rock Canadian Casino. The Hard Rock Casino is going to create a wonderful casino atmosphere that is going to target and focus on a much younger clientele base and it will be hotter and hipper than the current casino, the Boulevard Casino. The rebranding and the re-launching of this casino is expected to take place this upcoming winter. The Canadian Gaming Corporation is going to spend millions on the rebranding of both, the Red Robinson Theatre that spread on 12k square feet and the floor of the casino that spreads on 80k square feet.

Despite the fact that the casino wants to focus on and attract the younger players, it will still go on with its current plans in order to retain the existing older players whose ages range between 45 and 50 years old. The new casino will be very comfortable for its current older players and it will be a kind place that is fun and exciting for the young players as well.

The VP of Communication of the Canadian Gaming Corp, Howard Blank, stated that the new casino is going to be a place where the parents will come to enjoy the fun with their adult children so they can all enjoy an amazing gambling experience. He also added that the staff will be young and friendly, they will even high five the casino’s guests