The British land based and internet gambling operator, William Hill has revealed that it has made its decision in order to invest large amounts of money in mobile gambling. This will surely help its position in the world of mobile gambling as it is already one of the leading and one of the biggest names in the mobile gaming industry in the content of Europe.
The giant gambling operator has hired GolinHarris, which is a company that is going to handle all of the mobile gambling advertisements and activities of the Venture in the United Kingdom. The company is going to be tasked with advertising the mobile casino and other mobile wagering solutions of William Hill. The gambling giant has also launched a brand new TV ad in the United Kingdom that aims to promote the mobile gaming and betting products of the firm. This new advertisement invites UK players to enjoy the best bets and the most popular sporting events at one place with more than two-hundred ways to bet on a single match, all through the Mobile site of William Hill.
One month ago, Onavo, the United Kingdom based market research company has stated that William Hill is the most popular mobile gaming provider and betting firm in the United Kingdom at the moment. The study that was carried out has shown that more than 38 percent of the mobile bettors in the UK use the app that is developed and provided to them by William Hill. The same study also stated that more than 141,000 residents from the UK use the William Hill apps in order to place bets through the internet or to play at casino games on a daily basis. This study only included the iOS users, which means that the real number of William Hill players can be much more than that. It is also expected that the mobile operations of the gambling operator are going to grow in the future especially with the new investments in this area, accompanied by the new TV ad and the PR contract with the new company, GolinHarris.
This news comes after the deal that William hill has struck with Microgaming to integrate its Quickfire platform with its existing system. This means that William Hill will offer its players an amazing selection of games besides the ones that are already available. It is also expected that William Hill is going to enter a new technology deal regarding the licensing of mobile technology and casino games.
William Hill has also reported a great increase of eight percent in the operating profit of the group for the 1st half of 2013. This great increase came after a great number of acquisitions that allows the company to expand its operations in Australia. The company has spent almost 900 million pounds to take control of its operations by acquiring the 29% percent stake that was owned by Playtech as well as the purchase of Sportingbet, which gave the company a way to access the market of Australia. This increase of 8% accounted towards the total of operating profits, which reached 181.4 million pounds for the twenty-six week period that ended on the 2nd of July. The revenues of the firm also witnessed an increase as it grew by twenty percent to reach 751.6 million pounds.
Commenting on these great results, the CEO of the company, Ralph Topping stated that they are excited that their operations in Australia are increasing and developing this way. He also stated that the acquisition of the 29% Playtech share gave the company the freedom it needs in order to invest and expand the company.