Bwin.Party Digital Ent., which is one of the biggest and leading names in online gambling has made an important announcement. It has stated that the company has entered into a 4th partnership deal with one of the top soccer teams in Europe. This deal is a 3-year long digital sponsorship deal with the champions of Italy, the Juventus Football Club.
This is not the only team that the gambling giant sponsors, as it has been the shirt sponsor of Real Madrid, one of the biggest Spanish soccer team and clubs for the last 6 seasons. Despite being a great sponsorship with great results, the online gambling group decided to shift its attention more towards the online base of fans of some of the best supported and most popular soccer teams in Europe. This will help the company in expanding its reach and widen the exposure of their brands among the fan base that is on the internet.
The value of the new sponsorship with the Juventus, which is also referred to as the Old Lady in the Italian league of soccer, is not revealed but it is expected to be worth a great amount of money because of the fact that the Italian gaming market is the 3rd largest one in all of Europe. The club is located in Turin, which is located in the north. The club is also linked, in terms of history, to the Agnelli family, which is one of the biggest families in all of Italy and it is in fact, the most successful club in the Italian soccer league.
In 2006, the club suffered from a setback as it was demoted to the 2nd division and was stripped out of 2 league titles because the club was involved in a match fixing scandal in the league. Nonetheless, the Italian club made its way back to the top division very fast and it has been named the winner the championship title for 2 years in a row.
Other clubs that are in sponsorship deals with Bwin.Party include Real Madrid, as mentioned above, Bayern Munich, the Champions League winners and the Champions from England, Manchester United. The digital entertainment company is also seeking soccer sponsorship in Greece, Belgium and France, this is why it is expected that the company will reveal and announce such agreements in the near future.
Bwin.Party is a big gambling group that offers more than just sports betting odds as it also has a poker room, Party Poker, which is one of the most successful poker brands as well as Party Casino that offers players the chance to place bets on their favorite casino games.