William Hill, one of the leading gambling operators in the UK and the world, has entered a new pokies online deal with Williams Interactive. The resemblance in the two companies’ names encouraged everyone in the industry to call this new partnership “The William Brothers”.

According to the terms of the agreement between William Hill and Williams Interactive, The Vegas and Games tabs of William Hill is going to integrate a new selection of slots from the rich and varied pokies online portfolio of Williams Interactive. This new collection of William Indicative’s games is going to be available to William Hill players on the desktop platform as well as the mobile platform so they can enjoy them through mobile devices and tablets.

On top of that, William Hill is going to be able to provide its players with the entire gaming portfolio of WMS games. This includes games such as Spartacus: Gladiators of Tome. Wizard of Oz, Star Trek: Episodic Gaming and Gold Fish as well as other online games such as Colossal Reels and Money Burst. Plus, William Hill is going to have the option to launch exclusive pokies online from WMS on its Vegas tab, which is a privilege that was said to be a great competitive advantage, according to James Curwen, the Director of Gaming. This is because the gambling operator will have the ability to offer an exclusive content that players cannot find anywhere else on the internet.

It seems that William Hill is very busy in 2013, as throughout 2013 so far, Will Hill has entered multiple partnerships since it has acquired William Hill Online 100% after buying out Playtech’s stakes. This gave it the freedom it needed to offer games from other software developers such as Microgaming and now William Interactive among other software and gaming developers.