The director of communication of Bwin. Party, John Shepherd, has stated that the partnership between the company and the Borgata casino Co owners, Boyd Gaming and MGM Resorts is going to make the company able to provide its online gambling services to the residents of New Jersey. This will happen as soon as the new online gambling intrastate gambling laws are implemented, which is planned to happen on the 23rd of November. Bwin.Party already offers its amazing online gambling services around the world through a variety of online brands such as Party Poker for poker games and PartyCasino for casino games such as slots, blackjack roulette and more.

John Shepherd has continued and said that the company is going to offer New Jersey players a wide array of internet betting options for table games and slots through a new and a refurbished website that will be designed specifically for New Jersey gamblers. He also added that the company has been building itself from scratch for the past 2 years following the merger between Bwin and Party Gaming and that they have changed their strategy in order to keep up with all of the new gaming technologies. This enabled the company to offer a cleaner and a faster service that is integrates social media.

According to reports, online gambling is going to be an 8.5 billion dollar industry in the first 5 years. This is the reason why big companies such as Bwin.Party are investing into the US market. According to the same reports, the casinos of Atlantic City are going to rack up to 400 million dollars in yearly revenues from the internet gambling operations of New Jersey. Apart from its expected casino services to New Jersey players, Bwin.Party will also have a dedicated poker website to NJ players, which will be a subsidiary of Party Poker.