The Ontario Lottery and Gaming Corporation (OLG) has chosen Plastic Mobile as the Mobile Vendor of Record from among an unspecified number of business applicants that submitted proposals via the Request for Proposal (RFP) documents prescribed by the OLG’s competitive procurement process.

Plastic Mobile’s three-year full-service contract includes the designing, developing, strategizing, marketing and testing of mobile gaming technologies, customized according to the OLG’s needs in its bid to modernize Ontario’s lottery and gaming facilities with digital and mobile platforms.

Melody Adhami, President and COO of Plastic Mobile considers the crown corporation as a mid-to large-sized client, to which their role as Mobile Vendor of Record will have them working closely with the OLG. Their objective is to bring mobile innovation at the forefront of the gaming practices in Ontario, and that they “intend to set the bar high.”

Although she did not disclose the target date of completion and delivery for the first batch of mobile-related products, the Plastic Mobile COO stated “work will definitely roll out by 2015.’

Plastic Mobile is a Toronto-based private company that also serves outside of Canada through its office in NYC, New York. The company was founded in 2007 by Sep Sayani and Melody Adhami, as they set on a mission to transform the mobile space and its industry. As a mobile marketing agency, Plastic Mobile    offers owners of globally recognized and accepted brands, its expertise in creating mobile applications that can solve problems as well as create strategies and in producing marketing campaigns, all aimed at helping a business grow in a world that keeps in pace with quickly evolving technologies.