888 Holdings, the internet gambling operator has released the financial records for the 12 month period that ended in December.
This report showed a thirteen percent increase y-o-y in the total revenue of the company as the revenues reached 376 million dollars. 888 has also established a poker network, the All American Poker Network through a partnership with an American investment firm called Avenue Capital Group. Such partnership would allow it to offer B2C services to the residents of the United States as soon as online gambling is regulated and legalized. The company also announced that the B2C revenues increased by sixteen percent y-o-y to reach 330 million dollars.
As for the yearly adjusted earnings before counting in amortization, depreciation, tax and interest for 2012, it increased by twenty percent when compared to the year before it as it amounted up to 66.8 million dollars. As for the altered profit prior to counting taxes, it reached 53.9 million dollars, which represents quite an improvement when compared to 2011 as it represents an increase of 82%.
Commenting on this growth filled report for 2012, the chief executive of 888, Brian Mattingley stated that 2012 represented an outstanding year for the company. He said that the company has witnessed a great increase in the number of players due to the focus of the company on the marketing campaigns and customer proposition. He added that the performance of the company in the markets of Italy and Spain proves that as well.
888 Real Cash Casino on Facebook
888 has announced the release of its 1st real cash casino app on the social network, Facebook. This announcement was made during this past week. This new app is entitled Magic888.
This casino app comes after the release of yet another real money wagering app, a bingo app, on the same social network site. This bingo app was released last December. This move is the first step that would pave the way for any other internet gambling operating to take his businesses to a whole new level by offering real money wagering casino apps on the social network. Facebook has always been the target of many online gambling operators because of the great numbers of potential gamblers that open the website every day.
Like the bingo app, Magic888 is only available for players from the United Kingdom who are adults (older than 18 years old). This casino app provides the players with a very enjoyable experience in a very social and a fun online environment. This app would provide players with a great assortment of the most popular casino games that can be found at 888 Casino. This includes a great selection of slot machines as well as table games such as baccarat, poker and blackjack.
According to Itai Frieberger, the chief operating officer of 888, the launch of the casino app represents a great benchmark in the company’s extension in the real money social products. The success of BingoAppy (888’s Facebook bingo app) is what urged the company to release the casino app as it showed the great potential of social gaming.