Bwin.Party Digital Ent, the European based internet gambling firm has announced this last Friday that it is going to sponsor one of the biggest Italian soccer teams in the Italian Serie A, Juventus. This announcement was released after the gambling firm has entered a new sponsorship deal with the club that will surely ensure prominence for the brand of the online gambling operator. This new deal and partnership between Bwin.Party and the champions of the Serie A, Juventus, is going to run for 3 seasons and it will certainly boost the profile of Europe’s 3rd largest brand, Bwin.Party. Bwin.Party runs several online gambling websites such as PartyCasino and Party Poker among others.
The statement that was announced by the company to comment on this new partnership stated that this new deal is going to position the company right the centre of the activities of one of the most successful clubs and soccer teams of Italy. Following this new deal, the club of Juventus is the latest club from Europe to join hands and enter such as deal with Bwin.Party. Before Juventus, there was Bayern Munich, Real Madrid and Manchester United.
The spokesman of Bwin.Party stated that this partnership reflects the great evolution in the sponsorship strategy of the company and how it is starting to increase its focus on social gaming and social media as well as its tries to exploit the extensive content of the group and the media rights catalogue. He also added that the following season would witness the partnership and sponsorship of more clubs.
It has been announced that the fast fold version of Bwin.Party that is called FastForward Poker was undergoing a beta testing phase prior to its release on the poker brand of Bwin.Party, Party Poker. Great news for Party Poker’s players as the game has finished its beta testing and it is ready to be launched.
FastForward Poker is the fast poker variant of Texas Hold’em poker and it can be played for real money through the FastForward Tab by using the Party Poker client.
By launching FastForward Poker, Bwin.Party joins the club of fast fold poker that was invented by Full Tilt Poker. The game is now available for players at the No Limit Hold’em tables and the stakes vary between 0.02 Dollars/ 0.04 Dollars and 0.25 Dollars/ 0.50 Dollars.
This new product is very important and vital for Bwin.Party and Party Poker as it was stated by the company in its financial reports for HY2012. The company stated that Poker is one of the focuses of the company and that the company is doing its best in order to bring its poker brand, Party Poker to the top of the lists and make it one of the biggest poker rooms like it used to be. They expect the return of growth to Party Poker, their flag ship brand for poker especially after the launching of the new poker product, FastForward poker and the re launching of its poker brand.