Bwin.Party Digital Entertainment, the internet gaming provider and online gambling operator has made an announcement concerning its poker brand, PartyPoker. Bwin.Party was formed following the merger of Bwin Gaming and Party Gaming to form Bwin.Party. The announcement stated that the company is currently working on its new Party.Poker website that is going to be launched very soon. It is going to include a newly designed logo and brand new and innovative features.

The company, bwin.party digital entertainment, which is based in Gibraltar, stated that the new poker website would have a fresh new look that is going to be dominated with an orange colored scheme that indicates positivity and new beginnings that are filled with new possibilities.

This is only one of the many innovation efforts that Bwin.Party has been carrying out. For example, last October, the company has struck an agreement with the social gaming company that is based in America, Zynga Incorporated. This deal aims to launch a new real money casino and poker games for the market of the United Kingdom as well as a new look for the poker brand, Party.Poker. The new and innovative website will incorporate the latest technologies in order to provide players with a very unique and an entertaining experience. This includes the introduction of new features such as achievements and missions as well as a new list of unique bonuses and offers such as the currently active Road to Old Trafford promo. Players who wish to enjoy casino games can do that at Party Casino.