Online gambling is a huge industry and this is why there are mountains of virtual data that are built up at these gambling operators. This is why they always require a huge number of online systems in order to be able to keep their business rolling. Two of the biggest names in this field, Microsoft and Icertis have been partners for the longest time and they have been customers to each other since day one.
Bwin. Party, which is one of the biggest online gambling companies in the world has decided to join this coalition and it partnered officially with Icertis in order to be able to fulfill their contractual needs. It will achieve that by creating a common and a secure storage solution that is going to deal with the mountains of data that includes their entire contracts portfolio with its players. This includes PartyCasino players and Party Poker players among others. This will give Bwin.Party the ability to greatly improve their user productivity, which will certainly help it save a lot of money.
Other news from Bwin.Party is that two of the founders of the company, Ruth Parasol DeLeon and James Russell DeLeon are getting divorced, and they agreed to put their shares that total to 14% of the company into a trust until these shares are sold over the course of the next 3 years. This plan is going to give Bwin.Party the ability to go forward with its plans to obtain a gaming licensing to offer online gaming service in the state of New Jersey, the 3rd state in the union to regulate online gaming, next to Delaware and Nevada. The regulations differ between these three states. For example, Nevada only regulates online poker while New Jersey approves of different online gambling genres.
The placing of these shares into the trust was made after an agreement with the Division of Gaming Enforcement of the State of New Jersey. Party owners of any gaming companies that are trying to offer gaming operations in NJ will have to submit individual license applications. This is why the DeLeons did that because they do not want their private lives to be opened for the scrutiny that gaming operators have to go through.
According to industry expert and observers, this agreement is going to make it very likely that Bwin. Party is going to be granted the license that it has been pursuing in order to operate online gambling in New Jersey, the Garden State. The application for the license was submitted months ago. If it succeeds in getting that license, it will join big names in NJ such as MGM Resorts and Borgata Hotel Casino and Spa who already earned the needed licenses. This news has caused the shares of the company to increase by 2 percent because its potential entrance to the NJ online gaming markets will be translated into a lot of revenue.