One of the most important skills that are needed to succeed in poker is the poker face. A poker face is what helps you hide the tension, happiness or frustration resulting from your poker hand. If you had problems knowing what your adversary is thinking or you have problems hiding your feelings, then you are advised to use BluffCam. BluffCam is a poker application released by WowWee that only costs 0.99 dollars. It can be downloaded on iPhone4, 4S, iPod Touch (the fourth generation) and the iPad2. This application records your heart rate while playing poker to see how good you are disguising your emotions.

The WSOP has been the best venture for companies to promote and show off their new innovative and unique products and application that are related to the poker industry. This is why WowWee Inc. chose the 2012 WSOP in order to reveal BluffCam to the world. The application uses the VitalSigns Camera technology and uses the camera that already exists in your device. It measures the blushes in your face through complicated algorithms to measure your heart rates.

The creative director of BluffCam, Sydney Wiseman said that when they saw the technology of the VitalSigns Camera that measures the heart rate by only looking to the camera in the device, they immediately though of ways to take full advantage of it. This resulted in the creation of BluffCam.