Many Australians have been wondering why many UK online gambling operators have started to move into the market of online gambling in Australia and invest millions of dollars in it, including the leading online gambling operator, William Hill PLC that spent more than one billion dollar in order to enhance its presence in the Australian online gambling scene. The answer is the new taxes that will be implemented by the government of the UK on these gambling operators.

The decision to invade the Australian gambling market has been made after putting many things in mind. This includes the lucrative nature of the gambling culture of Australia as well as the devoted nature of the Australian gamblers. Despite being powerful reasons, the main reason still remains the new 15% tax that will be imposed by the government of the UK.

This new gambling levy is expected to be imposed in December of next year, as of this date, the UK will implement a 15 % tax on all of the wagers that are placed by the residents of the UK. This new gambling levy is expected to increase the gambling revenues to the government by 300 million pounds, which is the equivalent of almost 500 million Australian dollars. When this new levy becomes effective, the losses that the online gambling companies will suffer will be significant. According to researchers David Jennings and Simon McGrotty, the new taxes will cause a drastic shift in the gambling industry of the United Kingdom.

As a result, many of these international and UK based gambling firms will be looking to shift their focus onto other markets. While Europe might be the better investment opportunity, but the competitions there is quite fierce and this is why the remote location of the Australia makes it the best option for those companies. Online gambling in Australia is heavily regulated but it is dominated by 3 companies, this is why it gives space to foreign companies to grow and expand. This explains why Will Hill has acquired Sportingbet for 670 dollars and bought out Tom Waterhouse for 34 million in order to enhance its position and fortify its presence in the online Australian gambling market.