William Hill Plc is one of the biggest online and land-based gambling operators in the UK and the world. This company is just about to make a debut in the Italian market by launching an internet poker site that is focused on the Italian Market. This new online poker site will be powered by another big name in the software development industry, Playtech. This website is also going to be a part of the Italian iPoker network that is reported to have secured almost sixteen percent of the market share in this region.

William Hill, the online gambling giant, has been present in the Italian online gambling market for almost two years now since the middle of 2011. This presence was present through the internet casino that it offered that succeeded in securing a seven percent market share in that section. It also has a sports betting website that secured a 3.65 percent of the sports betting market of Italy.

The dominant name in the Italian poker market is Pokerstars and the figures that are announced by AAMS, the Italian Regulator, suggests that the internet poker industry leader has succeeded in capturing almost forty-four percent of the market. As for the Italian iPoker network, it has captured 15.8 percent share of the market. Despite all of that, according to the numbers by AAMS that covered the first 3 months of this year, there is a 34.6 percent decline in revenues from cash games when compared to the same period of last year.